The BMW X M Label Red Hybrid has become synonymous with high-performance vehicles built by the German automaker. Production will begin in August 2023 at BMW Group Plant Spartanburg in South Carolina. The Label Red is used on BMW's SAV range, such as the X5 M and X6 M models, and represents an exceptional level of engineering and driving experience. The X M Label Red denotes greater power and performance and is aimed at enthusiasts who are looking for a thrilling driving experience.

One of the standout features of the X M Label Red is the use of a bold, bright red color scheme. The vibrant red accents can be found on the grille, fenders, side mirrors, and brake calipers, giving the vehicle a distinct and dynamic look. The dynamic and aggressive design of the X M Label Red adds to its imposing presence on the road, making a statement wherever it goes. Performance-wise, the X M Label Red certainly delivers. The X M Label Red model is powered by BMW's signature twin-turbocharged 4.4-liter V8 engine, which produces 738 horsepower in the latest model variants. This engine is paired with an eight-speed automatic transmission and a rear-biased all-wheel-drive system, creating a sports car-like driving experience. The driving experience is even further enhanced by the impressive suspension and chassis tuning that BMW has perfected over the years. The X M Label Red models have a dynamic, sporty feel, yet remain perfectly balanced and comfortable for long journeys.