Bayerische Motoren Werke AG (BMW) is one of the most recognizable names in the automotive world, synonymous with luxury, innovation, and performance. But who owns this legendary brand, and how did it rise to prominence? Let’s explore the fascinating history of BMW and its ownership.

Who Owns BMW?

BMW is a publicly traded company headquartered in Munich, Germany. While anyone can purchase shares in the company, two major stakeholders have played a significant role in its success:

1. The Quandt Family: The Quandt family holds a controlling stake in BMW. This German family has been deeply involved with the company since the 1950s, with siblings Stefan Quandt and Susanne Klatten currently owning nearly 47% of BMW’s shares combined.
2. Public Investors: The remaining shares are owned by institutional and private investors worldwide, making BMW a global brand with international backing.

A Brief History of BMW

BMW's journey began over a century ago, and its evolution is a testament to resilience, innovation, and engineering excellence.

1. 1916 – Founding as an Aircraft Engine Manufacturer
2. BMW started in 1916 as an aircraft engine manufacturer under the name Bayerische Flugzeugwerke. By 1922, the company rebranded as Bayerische Motoren Werke (BMW). Its blue-and-white logo symbolizes the Bavarian state colors and is often (mistakenly) thought to represent a spinning propeller.
3. 1923 – Entry into Motorcycles
4. BMW expanded into motorcycles with the launch of the R32, a model that set the stage for the brand’s reputation for precision engineering.
5. 1928 – First BMW Car
6. BMW entered the automotive world by acquiring a car factory in Eisenach, Germany, and producing the BMW 3/15.
7. 1930s – Growth in Luxury and Performance
8. During this era, BMW gained recognition for producing luxury and sporty vehicles, including the BMW 328, which became a racing legend.
9. Post-War Struggles and Recovery
10. After World War II, BMW faced challenges due to its factories being repurposed or destroyed. The company rebuilt itself by producing motorcycles and later affordable vehicles, such as the BMW Isetta.
11. 1960s – The Birth of the Modern BMW
12. BMW’s “New Class” sedans, launched in the 1960s, marked a turning point, combining sportiness and luxury. These models laid the foundation for the iconic 3 Series, 5 Series, and 7 Series.
13. 1990s – Global Expansion
14. BMW expanded its portfolio by acquiring brands like Rolls-Royce (luxury cars) and Mini (compact cars). This cemented BMW’s reputation as a leader in the premium automotive market.
15. Today – Pioneering the Future
16. BMW continues to lead the way with innovations in electric vehicles (like the BMW i4 and iX), autonomous driving, and sustainability, all while maintaining its legacy of performance and luxury.

BMW’s Impact and Legacy

Over the decades, BMW has established itself as more than just an automaker—it’s a symbol of engineering excellence and driving pleasure. With a focus on innovation, BMW remains a favorite among car enthusiasts and luxury seekers worldwide.

Explore BMW at BMW of Bridgewater

At BMW of Bridgewater, we’re proud to be part of this rich legacy. Whether you’re looking for a new BMW, a certified pre-owned model, or just want to learn more about the brand, our team is here to help.

Visit us today and discover why BMW continues to lead the way in luxury, performance, and innovation. Experience The Ultimate Driving Machine for yourself!